Aki  is a retail store that sells home improvement products and wanted to generate Brand awareness and be positioned as an innovation but also relaxed brand, leading people to the new website and increaseing facebook fans and sales in the medium term. AKI were a brand in need of a new digital strategy who wanted to get closer to their consumers. We created a fictional character that embodied the brand's optimistic, laid-back and resourceful personality - MAKIVER - which is inspired by MacGyver, the famous 80's action-adventure television series. MAKIVER is a hands-on hero with his own nonsense action series, sponsored by AKI, where products are included in the action through blunt, shameless product placement. 3 non-episodes were launched.